Measuring Modal Preference in the U.S. and Singapore: A Cross-Cultural Comparison of the Implicit Association Test and Traditional Survey Techniques

TitleMeasuring Modal Preference in the U.S. and Singapore: A Cross-Cultural Comparison of the Implicit Association Test and Traditional Survey Techniques
Publication TypePresentation
Year of Publication2017
Abstract

Accepted for presentation at the 11th International Conference on Transport Survey Methods, Esterel, Quebec, Canada, September 24-29, 2017