Measuring Modal Preference in the U.S. and Singapore: A Cross-Cultural Comparison of the Implicit Association Test and Traditional Survey Techniques

Title

Measuring Modal Preference in the U.S. and Singapore: A Cross-Cultural Comparison of the Implicit Association Test and Traditional Survey Techniques

Publication Type
Presentation
Year of Publication
2017
Abstract

Accepted for presentation at the 11th International Conference on Transport Survey Methods, Esterel, Quebec, Canada, September 24-29, 2017

URL